Federica
Cherubini

Federica is a specialist in audience engagement and audience-first strategies for news organizations. Currently, she works as Engagement Manager at Hearken, an audience consulting company that helps newsrooms better listen to and engage with their stakeholders in order to build sustainability. Federica specialises in devising and implementing new and improved ways of working bridging people, disciplines, departments, projects and cultures.
Prior to joining Hearken, she was Audience Projects Editor at Condé Nast International, working on audience growth, best practice and knowledge sharing. She is an expert on newsletter strategies and editorial initiatives that drive audience loyalty.
Federica is a director at Hacks/Hackers London, a community of 4,000+ journalists and technologists who meet to discuss and rethink the future of news. As a researcher, she has worked on the Digital News Project team at the Reuters Institute for the Study of Journalism in Oxford and for the World Association of Newspapers and News Publishers (WAN-IFRA).
Federica participated in the Online News Association’s 2018 Women’s Leadership Accelerator.